Published inAgile Insider·Dec 18, 2020The best gamified onboarding I’ve seen in a fintech productPosted In: gamification, Onboarding, Product Manager, product-led growth The onboarding for fintech product Navexa is gamified and sublime. In this interview I discuss with the founder the decisions that led to making a first-time experience that has helped radically increase activation and reduce trialler abandonment. Navarre Trousselot is the…Onboarding2 min readOnboarding2 min read
Published inAgile Insider·Nov 10, 2020Customer-driven product managementLast week I recorded a session to explore the Productboard platform. Readers of the Contextual blog know we are all about: JTBD (Jobs to be done) and how the best teams link Strategy and OKRs to feature prioritisation. How teams use methods like RICE (to score) or Opportunity Solution Trees…Jtbd2 min readJtbd2 min read
Published inAgile Insider·Oct 2, 2020Don’t build shiny objectsShiny objects are the features you release that arn’t supported by evidence the customer needs them. Airwallex’s Richard Jeremiah gives his perspective on how Product Teams should triage the firehose of ideas, feedback and opinions that all compete for precious sprint resources. In this short video, Contextu.al’s David Jones asks…Product Management3 min readProduct Management3 min read
Mar 11, 2020Remote working Product TeamsI’m sitting in an airport departure lounge to head home — SaaStr 2020 was cancelled on strong recommendation of Santa Clara county. Others in SF have also been cancelled. There is a guy a few rows behind me coughing and sneezing — not into his sleeve, not covering his mouth. …Covid-192 min readCovid-192 min read
Feb 13, 2020Product-Led Growth to drive down your CAC“Product-Led Growth is about helping your customers experience the ongoing value your product provides…” — Nir Eyal, Author of “Hooked” and “Indistractible” A few years ago Wes Bush got started building a community around a way of acquiring customers that was the natural descendent of lean startup. He ultimately wrote…Product Led Growth7 min readProduct Led Growth7 min read
Feb 7, 2020How AirBnB does great guest OnboardingOnboarding is the art of getting a user to the “aha” moment, where they understand the value of your product and are “activated” to stick with you. In mobile Apps the time period for Onboarding can be ONLY seconds. In Web Apps you might get a little more time but…UX2 min readUX2 min read
Published inUX Collective·Nov 20, 2019Onboarding $234.1M style: Monday’s activation flowOur readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting the oligarchy. So how do you compete with a large funded competitor? They could be a big corporate or a Blitzscaling startup. In this webinar…Onboarding4 min readOnboarding4 min read
Published inAgile Insider·May 31, 2019Why Customer Support is a Product Manager’s Untapped Design ResourceCall it Customer Support, Customer Success, Tech Support, HelpDesk — these teams and people are the first line of feedback from the customer and the reality is they carry a lot of data from the intimacy and volume of interactions. In this Fireside Chat Rachael Neumann (former director of Customer…Product Management3 min readProduct Management3 min read
Published inUX Collective·May 27, 2019Eventbrite tracked anger and delight in UXIn a recent post, we covered how Rachael Neumann’s role at Eventbrite’s Customer Experience saved building the wrong feature. In the same talk the idea of assessing a customer’s anger through a journey is a fascinating and fresh lens to review your design. The normal process is to map the…Product Management2 min readProduct Management2 min read
Published inAgile Insider·Dec 18, 20187 Product Management Anti-PatternsIf you’re not an engineer, you may not have heard the term “anti-pattern”, the history comes from software engineering maturing to develop sets of “design patterns” which represent empirical best practice in attacking a particular software design problem. As you’d imagine an “anti-pattern” is a well-known bad-practice or worst-practice. A…Product Management7 min readProduct Management7 min read
